We'd love to tell you our story

 

Welcome to Jazaab by Jia, where every bag is more than just a fashion statement—it’s a symbol of friendship, creativity, and empowerment. Founded by best friends and textile designers Zaineb Siddiqui and Wajiha Khan, Jazaab by Jia was born out of a shared passion for revolutionizing the textile industry while staying true to our values of female solidarity.

Our Story: A Business Built on Friendship

At the heart of Jazaab by Jia is a deep bond of friendship. We, Zaineb and Wajiha, began this journey with a simple yet powerful motive: to show the world that female friendships are a source of strength, not something that needs to fit society’s narrow expectations.

In a world that often dictates how women should navigate friendships, we believe these bonds are sacred, empowering, and deserve to be cherished. Society may try to tell us what types of friends we should have or how we should act, but we refuse to let those limitations define us. Female friendships are about support, trust, and loyalty—values we hold dear in both our personal lives and our business.

 

What We Do: Artisanal Bags with a Personal Touch

At Jazaab by Jia, we combine our love for textile design with the art of storytelling through our hand-embroidered, hand-painted, and customizable tote bags and pouches. Each piece reflects the care and attention we pour into our craft, creating designs that are not only functional but also deeply personal. From vibrant tie-dye totes to delicate hand-stitched details, every bag is designed to make you feel special.

Empowering Female Friendships

Our mission goes beyond creating stylish, high-quality bags. We want to inspire women to embrace their friendships, celebrate their bonds, and reject the discouragement that society often places on female relationships. At Jazaab by Jia, we believe that friendship is a source of strength, resilience, and joy. Our brand is a reminder that women should uplift each other, not be limited by the opinions of others.

Rising Domestic Industries through Female-Led Businesses

We strongly believe in the power of domestic industries and their importance in empowering women and creating sustainable growth. Our goal is to contribute to the rise of female-led businesses, paving the way for the domestic industry to flourish once again. Pakistan is home to countless small businesses, each with its own unique story, and we aim to be part of this beautiful tapestry of entrepreneurship. Insha’Allah, while some will grow into large, shining brands, what’s most important is the collective rise of our domestic industry, which empowers women and strengthens our economy.

Sustainability and Quality

We’re committed to sustainability. Using eco-friendly fabrics and working closely with local artisans, we ensure that each bag is made with quality and care. By choosing Jazaab by Jia, you’re not only supporting a brand that values craftsmanship but also one that respects the environment.

Join Our Journey

As we continue to grow, our mission remains the same: to celebrate the power of female friendship and lead the charge in empowering domestic industries through female entrepreneurship. Explore our collection and discover the perfect tote or pouch that reflects your style, values, and personality.